Thangamayil Jewellery Limited

Our Business Highlights

The promoters strongly believe, a good jewellery retailer should possess the following qualities to succeed in the South Indian market scenario: Impeccable quality, exquisite variety, excellent customer service, hard-to-beat prices and guaranteed exchange value. Qualities that are at large ingrained at TMJL, from the time of its inception.

Quality

TMJL pioneered the quality revolution in Madurai by educating the customers about various government-certified quality aspects such as BIS 916 Hallmark. It was also one of the first institutions to sell only 916-hallmarked jewellery in the market. The company also introduced sophisticated machinery to accurately measure the quality and carat value of jewellery. The measurements are scientific and tamper proof, thereby giving the customer an assurance with regards to the quality of jewellery sold. These initiatives have aided the company in building a sound reputation in the minds of customers.

Variety

Home to a range of 7,000 different products across its product lines, TMJL serves as a one stop shop for anyone looking to buy jewellery, either at their store or on the web. Gold jewellery designs are innumerable, handcrafted by the best goldsmiths. The company also strives to satisfy its customers through bespoke orders, where in, the end product can be tailored to suit the specific needs of the customer.

Service

With quality and variety taken care of, the company focuses on providing the best possible gold shopping experience to its customers. Aspects such as store location, accessibility, ambience, staff training, etc. are given prime importance to, in the process, providing the customer utmost satisfaction. The company also provides inter-showroom services such as repairing customer’s damaged jewellery and exchange facilities, in any of its branches.

Price

Synergy optimisation is the key to reduce costs, which in turn affects the price of the product. Centralised management of purchases ensures economy of scale and also helps in reducing logistic costs. The company also provides various savings schemes which protects the customers against fluctuations in gold prices and inflation.

Guaranteed Exchange Policy

The company has a policy of price assurance with respect to the return of products, subject only to changes in underlying metal prices. On the other hand, with the quality aspect guaranteed, the customer can be assured of getting the best price out of his/her investment, whenever required.

Mission

We are dedicated to wealth creation for all our customers & stakeholders by. Providing Jewellery that is trustworthy, Being uncompromising in Quality, Being dynamic in meeting diverse needs of the market, Retailing it through an excellent shopping experience, and by Being authentic in our service.

Vision&Values

To be the largest retailer of Jewellery in Tamilnadu by the year 2019, by Following Stringent quality standards in Procurement, Processing & Manufacturing, Adhering to highest principles of integrity, trust, safety, transparency, security & social responsibility, Innovating in design, processes & use of technology to minimize cost & maximize efficiency, to provide value for money, Creating a culture of excellence in Customer Service, Manufacturing & Administration. Providing an excellent working atmosphere which will aim at enhancing employee happiness.

Our History

The founders and promoters of Thangamayil Jewellery Limited have inherited the business from their late father Shri. Balusamy Chettiar who carried out the trade in the name of Balu Jewellery. From the time of its inception in 2000 as Thangamayil Jewellery Private Limited, the company grew exponentially to turn out as a public limited company in 2007. It released its equity shares in 2010 which were listed in Bombay Stock Exchange Limited(BSE) and National Stock Exchange Limited(NSE), Mumbai. TMJL takes pride in having 5072 shareholders, including mutual funds like SBI Magnum Balanced Fund.

With 53 stores spread out in Tamil Nadu, as of today, the company envisages a bigger share in the competitive market segment among organized sectors through its operational stores, the strategy to attract customers through consistent efforts at improving brand recall and by providing the best available quality, service and exhibiting a great assortment of ornaments through these outlets.